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Showing posts from July, 2015

Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. by Aliza Licht

In the digital age, could success be just a tweet or two away? Probably not. Take it from Aliza Licht, senior vice president of global communications at Donna Karan International, a clear career path, perseverance, and passion matter as much as they ever did. It’s just that how to make (or break) a career online (“killing it” works both ways) is now an essential part of understanding the wired world of work.

Licht has plenty to draw upon in Leave Your Mark: Land Your Dream Job. Kill it in Your Career. Rock Social Media. It took a detour out of med school and into fashion, first as a magazine intern and eventually up to the executive suite, for Licht to find her own brand within a brand and build a following more than half-a-million strong. The author and creator of DKNY PR GIRL® knows from experience that no matter how sharp and snappy your tweets, it’s sustaining a start-up spirit that counts more. Going above and beyond (think spending your unpaid weekends sorting shoe inventory or…