Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. by Aliza Licht

In the digital age, could success be just a tweet or two away? Probably not. Take it from Aliza Licht, senior vice president of global communications at Donna Karan International, a clear career path, perseverance, and passion matter as much as they ever did. It’s just that how to make (or break) a career online (“killing it” works both ways) is now an essential part of understanding the wired world of work.

Licht has plenty to draw upon in Leave Your Mark: Land Your Dream Job. Kill it in Your Career. Rock Social Media. It took a detour out of med school and into fashion, first as a magazine intern and eventually up to the executive suite, for Licht to find her own brand within a brand and build a following more than half-a-million strong. The author and creator of DKNY PR GIRL® knows from experience that no matter how sharp and snappy your tweets, it’s sustaining a start-up spirit that counts more. Going above and beyond (think spending your unpaid weekends sorting shoe inventory or cataloguing accessories) is still the best way to leave your mark and succeed in the fashion business by really, really trying.